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Why Does Amazon Require an NPN in Canada?

Helping Canadian Businesses Get Licences, Stay Onside And Resolve Their Legal Challenges.

Understanding the regulatory landscape of any country is crucial for businesses, especially those in the e-commerce sector. In Canada, one such regulation that e-commerce giants like Amazon must adhere to is the requirement of a Natural Product Number (NPN). But what is an NPN, and why is it so important for Amazon in Canada? This article aims to shed light on these questions and more.

Understanding the NPN

The Natural Product Number (NPN) is a unique eight-digit number assigned by Health Canada to natural health products that have been approved for sale in the country. This number signifies that the product has been assessed by Health Canada and found to be safe, effective, and of high quality under their recommended conditions of use.

The NPN is not just a random number, but a testament to the product’s compliance with Health Canada’s rigorous standards. It is a guarantee to consumers that the product they are purchasing has met all the necessary safety and efficacy requirements.

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The Importance of the NPN

The NPN serves as a marker of trust for consumers. It assures them that the product they are purchasing has undergone thorough review and testing by Health Canada. This is particularly important in the realm of natural health products, where false claims and misleading information can be rampant.

For businesses, having an NPN can boost their credibility and foster consumer trust. It can also facilitate smoother transactions, as products with an NPN are less likely to face regulatory hurdles.

Amazon’s NPN Requirement

As a leading e-commerce platform, Amazon is committed to ensuring that all products sold on its platform comply with local regulations. In Canada, this means requiring sellers of natural health products to provide an NPN for their products.

This requirement is not just about compliance, but also about protecting consumers. By requiring an NPN, Amazon ensures that the natural health products sold on its platform are safe, effective, and of high quality.

The Process of Obtaining an NPN

Obtaining an NPN is not a straightforward process. It involves submitting a detailed application to Health Canada, including information about the product’s ingredients, source, potency, non-medicinal ingredients and recommended use.

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Once Health Canada receives the application, it reviews the information and conducts its own research to verify the product’s safety, efficacy, and quality. If the product meets Health Canada’s standards, it is issued an NPN.

The Impact of Amazon’s NPN Requirement

Amazon’s NPN requirement has significant implications for both sellers and consumers. For sellers, it means they must ensure their products meet Health Canada’s standards before they can be sold on Amazon. This can be a lengthy and costly process, but it is a necessary step to ensure consumer safety and trust.

For consumers, Amazon’s NPN requirement offers an added layer of protection. It ensures that the natural health products they purchase on Amazon are approved by Health Canada and meet the necessary safety and efficacy standards.

Challenges for Sellers

While the NPN requirement is ultimately beneficial for consumers, it can pose challenges for sellers. The process of obtaining an NPN can be time-consuming and costly, particularly for small businesses or new entrants to the market.

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Furthermore, the requirement to provide an NPN applies not just to Canadian sellers, but to any seller wishing to sell natural health products on This means that international sellers must also navigate the Canadian regulatory landscape, which can be a daunting task.


In conclusion, Amazon’s NPN requirement in Canada is a testament to its commitment to consumer safety and regulatory compliance. While it may pose challenges for sellers, it ultimately serves to protect consumers and ensure the quality of natural health products sold on the platform.

Understanding the NPN requirement is crucial for any business looking to sell natural health products on By ensuring their products meet Health Canada’s standards, sellers can foster consumer trust and build a successful business on Amazon’s platform.

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